Trump seeks Latino vote during Hispanic Heritage Month: «You are hardworking people»

Trump’s statements about Hispanic Heritage Month were made during an official event in the East Room of the White House on Wednesday, September 30, 2026. Before business leaders and community officials, the president described Hispanics as hardworking people and sought their support for the November legislative elections, according to Mediaite.

What did the president say about the Hispanic community?

During his speech, Trump stated that he feels genuine appreciation toward the 62 million Hispanics who reside in the United States. The president combined praise for the community’s qualities with comments in a lighthearted tone.

«You’re not supposed to generalize, but I do: they are hardworking people, they are extremely intelligent, they are full of energy; sometimes too energetic, I must add,» Trump told attendees. The comment sparked laughter among the guests gathered in the presidential hall.

The president alluded to the Secretary of Transportation, Sean Duffy, who was present and is married to Hispanic commentator Rachel Campos-Duffy. The president also promised the invited leaders that they will be the first to visit the construction of the new ballroom being built at the presidential complex.

Why is the Latino vote decisive in November?

The reception at the official residence occurs just weeks before the legislative elections on November 3, 2026. In those elections, the Republican Party is putting its narrow control of both chambers of Congress at risk against Democratic opposition.

In the 2024 presidential elections, Trump obtained 48% of the Hispanic vote, a historic figure for a recent Republican candidate. However, various polls show that that advantage has weakened due to inflationary pressures and the impact of immigration enforcement operations.

«You have to go out and vote. You need to spread the word about how well we are doing; we need to turn this around,» the leader demanded. Additionally, he urged those present to go to the polls considering that his own administration faces indirect popular evaluation at the ballot box.

What is the immigration legal framework and the positions of Hispanic leaders?

The president addressed the legal complexities of regulating border flow under the Immigration and Nationality Act. He acknowledged to the audience that defining immigration policy represents an extremely complex task due to the opposing positions of different social sectors.