How Much Do the iPhone 18 Pro and Pro Max Cost With Apple Intelligence?

Apple officially presented the iPhone 18 Pro and iPhone 18 Pro Max on September 9, 2026 during its «Surprise and Shine» event, with starting prices of USD 1,199 and USD 1,299 for 256 GB versions.

Both models incorporate the A20 Pro processor manufactured at 2 nanometers with 12 GB of integrated memory, designed specifically to improve Apple Intelligence performance and reduce energy consumption.

According to Apple, the devices support up to 45 hours of video playback thanks to larger batteries and will be available in stores starting September 18, 2026.

What Are the Prices of the iPhone 18 Pro and Pro Max?

The iPhone 18 Pro has a starting price of USD 1,199 in its 256 GB storage version. Meanwhile, the iPhone 18 Pro Max costs from USD 1,299 with the same base storage capacity.

Apple explains that both devices will be available starting September 18, 2026. The company also presented the iPhone Duo, its first foldable phone, priced at USD 1,999 starting at 256 GB.

This year’s event, called «Surprise and Shine,» was the first presentation led by John Ternus. Ternus assumed Apple’s top position on September 1, 2026, after Tim Cook stepped down from the role.

What Processor Does the iPhone 18 Pro Integrate?

The iPhone 18 Pro and iPhone 18 Pro Max models incorporate the A20 Pro processor, manufactured at 2 nanometers and accompanied by 12 GB of integrated memory. With this advancement, Apple aims to improve the performance of artificial intelligence features and reduce energy consumption in its devices.

According to Apple, the A20 Pro processor is more efficient at executing artificial intelligence-related tasks. The chip also helps distribute heat within the device during intensive operations.

Ternus noted that the iPhone is the primary device for interacting with artificial intelligence, particularly with Apple Intelligence. This is because it has access to users’ contacts and daily interactions.

What Are the Camera’s New Features?

Regarding camera functions, the company explains that it incorporates a tool called Pro Controls, available for both photos and videos. Users can balance colors and adjust speeds according to their needs.

The main innovation is related to a variable aperture sensor. In simple terms, it is a camera equipped with a diaphragm that can open or close to control the amount of light reaching the sensor.